AMP - All Mountain Project Brake Pads
Anthony and Ben, two French composite materials engineers founded AMP in 2019 because their bikes still had the exact same brake pads technologies they had 10 years before.
As they are by far the most important part of any given braking system, it was the absolute focus to become the high-end brake pad pioneers.
This was no small feat and now AMP brake pads are sold worldwide and equip some of the most competitive athletes.
Titouan Perrin-Ganier, Marion Fromeberger and Simon Gegenheimer, who are part of the Mountain Bike Racing Team take AMP pads to victory pretty much every weekend.
The company is always working hard to improve the AMP experience.
They've released the Podium, Carbone and Carbone SL ranges which provide more options to AMP riders.
Oh, and Carbone SL brake pads are the lightest brake pads in the World.